Public relations photography really covers a massive spectrum of events and cicumstance so you have to be ready for anything. Having a pre planned idea for a photo is one thing but quite often you turn up to site and have to create an idea there and then.
Our experience comes to the fore when it comes to instant idea’s. The process is normally like this…IDEA – Awareness of your surroundings and what you can create within that space. ANGLE AND LENS – how to get the best out of your IDEA by using a wide or long lens for maximum impact, angles etc. LIGHTING – If there is time how can I be creative with the light to WOW things up !
The examples shown in this gallery were done for JCB, Cooperative, Alton Towers Hotel, Total People, Freedom Travel Group & Thomas Cook, Tree of Life, ABP and Steelite International.
All very different jobs and levels of planning.